Archive for December, 2007

Looking to attend conferences on mobile marketing? Earlier this month, the Mobile Marketing Association held it’s Mobile Marketing Forum in Hong Kong on December 6, 2007. The next conference is slated for April of 2008 to be held in London.

Are you looking to add mobile to your current campaigns? Are you involved with mobile and want to add new technologies and initiatives? Regardless of your current level of activity or knowledge in mobile marketing, the Mobile Marketing Association’s (MMA) MOBILE MARKETING FORUM is the premiere event to attend this year.
Do not miss this opportunity. Questions to be answered include:

• What is mobile marketing?
• How do I start a mobile campaign?
• How do I measure success?
• What are the high growth segments and where should I be focusing my dollars?
• What are the new emerging trends?

The adoption of the mobile channel is skyrocketing. Be a part of it!

Join the industry’s leaders and experts discuss successes, what’s coming, what’s up next, what’s hot and how mobile will benefit your marketing initiatives and campaigns.

The Mobile Marketing Forum is simply a must attend event. For more information, visit:
http://www.mobilemarketingforum.com

There are a number of reports that you can obtain on World Wide Internet Usage data. For example, if you wanted to examine trends in the mobile market, you can order the 2007 Global Mobile Communication - Statistics, Trends and Forecasts report.

The 164 page report offers a wealth of information on the worldwide mobile communications industry and includes some interesting facts. The report also contains some information on regional mobile markets as well. The report includes items such as:

• Mobile infrastructure and developments;
• Mobile revenue;
• Average Revenue Per User (ARPU) and call charges;
• Mobile subscriber statistics including prepaid;
• Termination rates, roaming and Mobile Number Portability (MNP);
• Mobile Virtual Network Operators (MVNO);
• Fixed Mobile Convergence (FMC);
• Bluetooth & Ultra Wide-band (UWB);
• Mobile spectrum;
• Mobile Satellite Services (MSS);
• Regional overviews

The next publication date is scheduled for February 2008. Reports can be found here.

Mobile marketing strategies and mobile search optimization are terms we’re going to hear a lot about in 2008 (and years after). With over 2 billion people equipped with mobile devices on the planet it will be natural for online marketing to shift from computers to mobile. Countries such as Japan already have a strong mobile marketing presence and North America will soon follow suit. Below are some excellent resources to help you get started on your mobile marketing campaign in 2008:

• Mobile Marketing Watch: http://www.mobilemarketingwatch.com/
• Clickz: Experts - Mobile Marketing
• Clickz: Mobile Advertising: Off-the-Shelf or Custom?
• Clickz: The ABCs of Mobile Marketing, Part 2
• Data Comm Research: Mobile Marketing Guide
• AeroDeon: How to Develop a Mobile Marketing Strategy
• Marketing Experiments Blog: Mobile marketing strategy in 2008: The race for tiny space
• MarketingSherpa: Mobile Social Networking: 8 Strategies for B-to-B Marketers
• Bharat Book Bureau: Global Mobile Prepaid Strategies and Forecasts - 7th Edition
• Blog Nation: Winksite - Still Fresh and Best Bet For A Mobile Strategy
• Aim Clear: Mobile Search Optimization Essentials
• Search Engine Guide: Mobile Search Site Creation and Optimization: Part 1 of 2
• Search Engine Guide: Mobile Search Site Creation and Optimization: Part 2 of 2
• Search Engine Watch: Meet the Mobile Search Engines
• ZDNet: Best Practices for a Comprehensive, Secure Mobile Commerce Strategy
• Mobile Marketing Forum: Mobile Marketing Conference
• 10 Golden Rules Blog: Mobile Marketing: Hot Internet Marketing Trend for 2008
• SMX Local & Mobile: Denver, October, 2008
• All About Mobile Life: http://mobile.kaywa.com/
• Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology