Mobile Marketing, Mobile Applications and Services -

AT&T, one of the largest telecom network in US, is already showing some concerns over use of mobile devices for data transfer. With the advent of affordable and easy to use smartphones, the rise in smartphone sales have dramatically increased and  created a whole new market for mobile application. This has created an unexpected pressure on the existing mobile network provider.

“What we are seeing in the U.S. today in terms of smartphone penetration, 3G data, nobody else is seeing in the rest of the planet,” Ralph de la Vega, president and chief executive for mobility and consumer markets at AT&T, told analysts at a conference in New York. “The amount of growth and data that we are seeing in wireless data is unprecedented.”

Mr. de la Vega cited the heaviest data users, saying that 40 percent of AT&T’s data traffic came from just 3 percent of its smartphone customers.

Source : The New York Times

But the consumers are not going to wait for network providers to improve their service. The growth of mobile application market has given the software industry a new face where great new innovations are waiting. IDC predicts that this demand for applications is going to push the limits of network and by 2013 more than 1 billion mobile devices will be accessing Internet. The maximum bet is on 900 million mark.

-

Close to 450 million users sought access to the Internet through mobile devices this year, IDC said.

The number of mobile Internet users will grow as the number of worldwide Internet users increases. A total of 1.6 billion people accessed the Internet this year, and the number could reach over 2.2 billion users in 2013. More than 1.6 billion devices, including mobile devices, PCs and gaming consoles, were used to access the Internet this year, and that number could top 2.7 billion by 2013.

China also had the largest total number of Internet users, with 359 million this year, and the number is expected to grow to 566 million by 2013. The U.S. had 261 million Internet users in 2009, which could reach 280 million in 2013. The number of Internet users in India could double between 2009 and 2013, according to IDC.

Source : PC World

As the price of smartphone and internet gets cheaper, there will be more number of people using smartphone to access the Internet. But the potential is not only limited to smartphone but all the other ordinary phones whose capability is increasing slowly. Today, mobile devices have surpassed its expectation and its no more just a telephonic conversation but a device to access all the information stored in the web. Further, as China and India are entering into the mobile industry aggressively, the growth of mobile users accessing internet services will certainly rise.

Image Source :

http://blog.mobiles.co.uk/wp-content/uploads/2008/05/mobile-internet.jpg