Mobile Marketing, Mobile Applications and Services -

Gone are the days when the only reason mobile phones were bought was to make conversations. Today mobile phones are not just connecting us to the whole world covering a wide range of utilities from emails to entertainment but they have become an extension of our identities.

Even the Indian consumer is not just happy with camera and music anymore. People have started spending heavily on the value added services on their mobiles. The spending on these services is expected to reach $1.7 billion by 2010. This has opened the market for fulfilling the wish list of the mobile users and this phenomenon has made mobile phones the new channel for marketers to reach the mobile generation.

Advertising through mobile has spread like wild fire and is regarded as one of the most powerful and efficient way to promote products and services. According to a research 90% people having cell phones read all text messages they receive. Text messages also develop a relationship between the sender and recipient which creates a personal link between the two. This channel provides a one to one access to the consumer which works in favor of the marketers.

There is a very thin line between developing a good relationship and annoying the customer. The frequency of the messages is what differentiates a good campaign from a spam. Sometimes we get numerous messages from the same company day in day out which ends up annoying us. This is very harmful for the advertiser since he not only loses out on the profile of the customer but also fails to measure the effectiveness of the campaign.

The idea is to strategize the marketing campaign efficiently in a manner that not only adds value to the product and services but also makes the consumer want the brand. The last thing an advertiser would want is to be called a Spammer.